Alexandria Chen MINIMALMEDIA

Launch of Capsule Collection MINIMAL at Sarah B

Singapore – July 12, 2016 – Alexandria Chen announced today that the new collection will be available at womens’ wear multi label store, Sarah B. at ONE Raffles Place.

The new collection is a reflection of Alexandria Chen’s decision to return to the fundamentals. The concept is based on the idea of a blank canvas and her desire to start from a clean slate.

Purposing to start over with no reference to the past, the collection was fluidly formed using nominal design elements of geometric shapes, colour and brush strokes, details an artist would use.

The resulting look is modern, clean, minimal and shar
p, highly reflective of the strong confident individuals the collection was designed for. The smart casual pieces showcase sharp angles and clean finishes, with the clever use of thick exposed elastic bands to flatter the women’s silhouette, using thicker and stiffer fabrics to create a more structured look that juxtaposes with the soft drapes back details.

Mixing the neutral base colours of black, white and gray with a muted colour palette of dusty pink, powder blue and ash gray, Alexandria created the original print design to elongate the silhouette and bring out the women’s natural body shape.

The collection is priced from $159 for a top to $219 for a dress.