about

Hello!

I’m Alexandria Chen, a Singapore-based surface pattern designer.

I was fashion trained in Nanyang Academy of Fine Arts. After graduation, I designed corporate uniforms for hospitality, aviation, healthcare and other sectors and smart casual women's wear before creating my namesake women's wear label in 2011. Today I am a freelance fashion stylist and surface pattern designer.

As a mother, I feel a strong connection to other women who are going through the motherhood journey as me. I also feel a desire to encourage and inspire women to become the highest version of themselves and to live a full life- full of curiosity, joy, energy, kindness and beauty.

I love creating artwork in bright dopamine colours that have a modern happy vibe and I hope they bring the viewer and user as much joy as they brought me creating them. I create vibrant, modern and energetic designs for lifestyle and home decor products.

I am available for brand commissions and collaborations. My artwork is available to license and I welcome new exciting commissions and collaborations.

If you would like to work together for your brand, license any pattern collections or illustrations,  please feel free to get in touch!